← Tributary

THE STRATEGIC FINANCIAL ALLIANCE

ATLANTA, GA · CRD 126514 · IAPD ↗ · thesfa.net · 678-954-4000

$382.0MRegulatory AUM
41Advisory reps
56Employees
30Clients
51-100Planning clients
0Private funds
51States
4Disclosures
wealthSegment
ApprovedSEC status

Filing changes

45
April 2026 — THE STRATEGIC FINANCIAL ALLIANCE notice-filed in WY.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
53
April 2026 — THE STRATEGIC FINANCIAL ALLIANCE shrank from 46 to 41 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
53
April 2025 — THE STRATEGIC FINANCIAL ALLIANCE shrank from 56 to 46 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
61
April 2025 — THE STRATEGIC FINANCIAL ALLIANCE reports 101-250 financial-planning clients, up from 51-100.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
66
April 2025 — THE STRATEGIC FINANCIAL ALLIANCE reported RAUM up 41% ($334.0M -> $470.9M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
61
April 2024 — THE STRATEGIC FINANCIAL ALLIANCE reports 51-100 financial-planning clients, up from 26-50.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.