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WHITNEY & COMPANY

ROCHESTER, NY · CRD 117307 · IAPD ↗ · 585-232-6200

$1.49BRegulatory AUM
8Advisory reps
12Employees
0Clients
251-500Planning clients
0Private funds
14States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

65
April 2026 — WHITNEY & COMPANY reported RAUM up 30% ($1.15B -> $1.49B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
47
November 2024 — WHITNEY & COMPANY notice-filed in LA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
85
April 2024 — WHITNEY & COMPANY crossed $1B in regulatory AUM ($794.1M -> $1.02B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.