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HEFFERNAN ADVISORY, INC.

FLAGSTAFF, AZ · CRD 116771 · IAPD ↗ · 928-774-9598

$409.6MRegulatory AUM
5Advisory reps
12Employees
0Clients
0Planning clients
0Private funds
8States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

45
September 2026 — HEFFERNAN ADVISORY, INC. notice-filed in NY.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
August 2026 — HEFFERNAN ADVISORY, INC. notice-filed in WA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
53
July 2026 — HEFFERNAN ADVISORY, INC. added office(s): 6 -> 7 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
45
April 2026 — HEFFERNAN ADVISORY, INC. notice-filed in NH.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
53
April 2026 — HEFFERNAN ADVISORY, INC. added office(s): 3 -> 6 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
63
April 2026 — HEFFERNAN ADVISORY, INC. reported RAUM up 30% ($315.9M -> $409.6M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
58
January 2026 — ASCENDANT FINANCIAL SOLUTIONS, INC. is now doing business as HEFFERNAN ADVISORY, INC..
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
53
April 2025 — ASCENDANT FINANCIAL SOLUTIONS, INC. added office(s): 2 -> 3 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
61
April 2025 — ASCENDANT FINANCIAL SOLUTIONS, INC. reports 1-10 financial-planning clients, up from 0.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.