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PRINCIPAL ASSET MANAGEMENT

DES MOINES, IA · CRD 109002 · IAPD ↗ · 800-787-1621

$427.71BRegulatory AUM
337Advisory reps
1394Employees
137Clients
n/aPlanning clients
10Private funds
52States
2Disclosures
wealthSegment
ApprovedSEC status

Filing changes

83
April 2026 — PRINCIPAL ASSET MANAGEMENT grew from 324 to 337 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
April 2025 — PRINCIPAL ASSET MANAGEMENT shrank from 700 to 324 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
55
April 2025 — PRINCIPAL ASSET MANAGEMENT added office(s): 19 -> 21 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
67
April 2024 — PRINCIPAL ASSET MANAGEMENT reported RAUM up 35% ($279.11B -> $377.22B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
85
April 2024 — PRINCIPAL ASSET MANAGEMENT grew from 683 to 700 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.