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HEROLD ADVISORS, INC.

NEW YORK, NY · CRD 105090 · IAPD ↗ · heroldlantern.com · 212-371-3950

$540.2MRegulatory AUM
8Advisory reps
9Employees
0Clients
0Planning clients
0Private funds
10States
2Disclosures
wealthSegment
ApprovedSEC status

Filing changes

45
April 2026 — HEROLD ADVISORS, INC. notice-filed in TX.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
70
April 2026 — HEROLD ADVISORS, INC. crossed $500M in regulatory AUM ($489.7M -> $540.2M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting
53
July 2025 — HEROLD ADVISORS, INC. added office(s): 1 -> 2 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.